PRESS 27 JUNE 2017
Fashion Outlet Kraków – new standard on the Polish outlet centre market – already half leased
Fashion Outlet Kraków, a new outlet centre being developed in the Dąbie district of Kraków, will offer clients an innovative concept on the Polish outlet centre market, combining shopping with an extensive entertainment and service offering. Clients will have access to nearly 100 stores, coffee shops, restaurants, a bowling alley and a Cinema City IMAX movie theatre. Although the investment is expected to be completed in 2018, almost 50% of the centre’s space has already been leased.
The investment, which will eventually be comprised of 30,000 sqm of prime space, combines an optimal central location with an extensive range of fashion brands as well as services and entertainment functions, alongside a wide array of restaurants. The centre’s tenants will include attractive and well-known brands of the fashion, sport and premium categories. The food and entertainment part will include amongst others McDonald’s, Fitness Platinium, Pink Bowling, as well as a large creative kid’s play zone. Other tenants of the centre include Rossmann, and Media Expert and recently, Cinema City, the operator of an nine screen cinema with IMAX has signed a long term lease.
“Fashion Outlet Kraków is an entirely new concept on the Polish market and at the same time a new standard in the quality of retail space, combining the features of a modern gallery and an outlet centre. Our investment is designed so as to fully meet the increasing requirements of our brand partners, who are searching for an attractive, well-located and profitable retail location. We are glad that, having already leased half of the centre, tenants are appreciating our concept and want to be a part of this project,” said Thomas Reichenauer, managing director at PRÔM.
The investor in Fashion Outlet Kraków is Peakside Capital, a firm with many years of experience in developing outlet centres in Germany and Central and Eastern Europe. PRÔM (Peakside ROS Outlet Management), one of the leading outlet management firms in Poland, is the developer and property manager. Currently, PRÔM’s portfolio covers a total of 81,000 sqm of space, including 30,000 sqm of retail space at Fashion Outlet Kraków and 51,000 sqm in three outlet centres in Warsaw, Sosnowiec and Gdańsk. “Polish clients are increasingly interested in international brands that are making their way to the country via outlet centres. We are proud that, we have become a leader in this segment of the retail market. Our portfolio continues to have tremendous potential for further growth therefore we want to continue working closely with brands and business partners strengthening PRÔM’s position as the leading operator of outlet centres,” said Dawid Rutkowski, managing director at PRÔM.
Fashion Outlet Kraków will be situated in Kraków’s Dębie district, replacing the existing Galeria Plaza. The excellent location in Kraków, just 5km from the main train station, in the vicinity of the Decathlon sports store and the Tauron Arena venue, is Fashion Outlet Kraków’s strong point. The strategic location at Aleja Pokoju, one of the city’s main transport arteries, near numerous bus and tram stops, will ensure easy and quick access to the facility from all of Kraków’s districts – by car as well as using public transport. In addition, having clients’ comfort in mind, a ground-level and underground parking lots are designed at the centre, offering a total of 1,000 free-of-charge parking spots.